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Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety. <br />Objective: <br />Update, manage, host and maintain the ReadyOC.org website and provide recommendations <br />for updates to improve the user experience and functionality. Also update, manage and <br />maintain campaign social media channels, Twitter, Facebook, Instagram and YouTube, 24/7 <br />through the fall 2019. <br />Task Description: <br />Handle all aspects of website and social media updates, optimization, hosting, maintenance, <br />management and metrics/reporting needs in accordance with ROC approved processes and <br />protocols. <br />a. Web Hosting Service — coordinate and maintain third party hosting service for website <br />on annual basis with service provider <br />b. Interactive Web Elements - create and implement two Final Cut Pro presentations <br />(online video/photo presentations) and three to four new focus area updates for the <br />website homepage per month <br />c. Quality Check — implement a quality check of all links, content and verbiage of the <br />ReadyOC.org website to ensure content is up-to-date for visitors <br />d. Social Media Content - create and share engaging photo, video and relevant <br />preparedness content via social media channels. <br />e. Manage and Enhance ROC Smartphone App —send monthly push notifications, update <br />technical features and enhance smartphone app for Apple and Android mobile and <br />tablet products with a new feature such improvement navigation and database <br />functionality. <br />f. App Promotion Plan & Program — develop and implement plan to promote and drive app <br />downloads. This will include a mix of publicity, advertising, video, website, social media <br />and other offline and online marketing elements. <br />g. Manage the ongoing reporting and measurement of campaign data social media <br />impressions and website traffic, and app downloads among others. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative, elements and seek plan approval from the Santa Ana Project <br />Manager in alignment with the ROC Steering Committee <br />RnnFVTA% 1�ITMI <br />a. Approve web elements, collateral materials and social media plan <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period and when the <br />Santa Ana Project Manager signs the task completion letter. Completion is planned by October <br />2019. <br />23 <br />