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TASK 9: COLLATERAL MATERIALS <br />Objective: <br />Develop, produce and update ROC and P2P collateral materials for use in all programming as <br />appropriate. <br />Task Description: <br />Handle design, writing, production and distribution of all materials supporting ROC and P2P <br />initiatives. The following are recommendations for items and quantities to be ordered. <br />However, in the marketing roadmap more specific recommendations will be made that could <br />include slight changes and/or additions to this list. <br />a. ROC Preparedness Bucket List Flyers, 2,000 total quantity with checklist <br />b. ROC Family Emergency Plans, 15,000 total quantity <br />c. P2P Fact Sheets, 15,000 total quantity <br />Responsibilities: <br />WBC shall: <br />a. Develop all materials and seek approval from the Santa Ana Project Manager in <br />alignment with the ROC Steering Committee <br />b. Produce materials in accordance with Steering Committee approvals <br />Santa Ana shall: <br />a. Approve materials <br />Completion Criteria: <br />This task is considered complete upon the order or delivery of the promotional materials, given <br />requirements in some Instances for upfront payment, and when the Santa Ana Project <br />Manager signs the task completion letter. Completion is planned to occur by November 2019. <br />TASK 10: PROMOTIONAL MATERIALS <br />Objective: <br />Develop, produce and update ROC and P2P promotional materials for use in all programming <br />as appropriate. <br />Task Description: <br />Handle design, writing, and production of all materials supporting ROC and P2P initiatives. <br />a. ROC/P2P "Premium" Giveaway Item, 10,000 total quantity (replacement to wristbands <br />and first aid kits from previous years) <br />b. ROC/P2P Emergency Document Bags, 15,000 total quantity <br />c. ROC/P2P Extra Premium: Giveaway Item, 1,000 total quantity <br />d. Preparedness "Starter Kits — 50 Preparedness "starter" kits with a higher perceived <br />value to be distributed through raffle prizes, at partnership events and for VIPs. <br />Responsibilities: <br />WBC shall: <br />25 <br />