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TASK 3-D: PUBLIC TRAUMA DIGITAL/ONLINE MEDIA PROGRAM (SPRING 2020 <br />Objective: <br />Update and expand a mobile/digital awareness program and app download support initiative <br />using geo-targeted digital and/or online media leveraging the run, hide, fight messages and <br />supporting graphics. <br />Task Description: <br />Design and produce a minimum of three graphic designs focused on the run, hide, fight <br />messaging for schools and places of worship as approved by the Project Manager. Then, <br />research and secure geo-targeted digital/online advertising (delivering over a 1 million <br />impressions) to drive awareness and promote S4 mobile app downloads. <br />Responsibilities: <br />WBC shall: <br />a. Create and produce three graphic designs and secure a minimum of media placements <br />as described above <br />Santa Ana shall: <br />a. Review and approve the three graphics and the secured media opportunities <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables, the pre -purchase of <br />negotiated advertising and/or sponsored space and when the Santa Ana Project Manager <br />signs the task completion letter. Planned completion is May 2020. <br />TASK 4: S4 MOBILE APP MANAGEMENT & GENERAL PROMOTIOM <br />Objective: <br />Continue to develop, update, expand and promote the campaign's S4 mobile app to enhance <br />content, functionality and accessibility, as well as to support downloads. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when budgeted sub -tasks have been completed in their <br />respective entirety. <br />10 <br />