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SOW Format: <br />Each task includes the following: Title, Objective, Task Description, Responsibilities and <br />Completion Criteria. The tasks are depicted on the project schedule. All parties recognize that <br />the SOW is not formatted chronologically with contractual obligations defaulting to the Project <br />Schedule unless otherwise noted. <br />TASK 1: 2019-20 READYOC MARKETING ROAD MAP <br />Objective: <br />Create, establish and implement a formal marketing plan and road map to best promote and <br />provide outreach for ROC during the campaign period. The road map will include project <br />schedules, management procedures and proposed activities. <br />Task Description: <br />Develop, refine, review and approve plan for all campaign initiatives, including the marketing <br />plan and project schedule. Activities include: <br />a. Launch Meetings — conduct a minimum of two meetings with the Santa Ana Project <br />Manager and one meeting ROC Steering Committee to present strategies and <br />recommendations and to get approval to proceed with the Road Map. <br />b. 2019-20 Marketing Road Map — develop and submit a comprehensive marketing <br />communications and promotions plan detailing strategies, objectives, tasks, schedules <br />and metrics for all ROC and Promise to Prepare (P2P) activities during the contracted <br />period. This includes delivery of a 30-40 slide PowerPoint deck plan that details all <br />strategic goals and programming for review by the ROC Steering Committee and for <br />final approval by the Santa Ana Project Manager. <br />c. Project Schedule — develop and complete a comprehensive project schedule that <br />details timing for all activities. <br />d. Project Management & Control Procedures — review and update, as needed, all <br />currently approved control and administrative procedures (change orders, approval <br />processes, etc.) and documents currently on file with the Santa Ana Project Manager. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan approval from the ROC Steering Committee <br />b. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion letter. <br />Planned completion and invoicing will be the end of July 2019. <br />