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ivy <br /> A TSM Program might also include payment of transit subsidies <br /> for implementation of a shuttle bus connection to the Amtrak station and <br /> improved fixed route bus lines with direct service to Main Street. One <br /> a area in particular is the residential area of Orange located to the <br /> northeast of Fashion Square. The Main Street Employment Study isolated <br /> this as an area with a high concentration of residences for Main Street <br /> area employees. Examination of the existing bus service shows no <br /> convenient transit service from this area to Fashion Square. <br /> "-S <br /> An opportunity also exists to negotiate an agreement with OCTD <br /> Cs to provide improved transit service to Fashion Square. Given the <br /> intensity of office development in the limited area of Fashion Square, <br /> C-: all of which is within convenient walking distance from Main Street, <br /> ideal conditions are provided for transit usage to be maximized. The <br /> OCID has expressed an interest in providing increased transit service to <br /> such intense employment centers. <br /> Exp~rience shows one way to make a TSM program successful is <br /> through provision of a financial incentive in addition to conditional <br /> approvals. One incentive could be a potential reduction in required <br /> parking. The developer would set up a pilot program consisting of <br /> appropriate ride-sharing elements, and the performance of that program <br /> in terms of reduced vehicular trip generation would be evaluated. Based <br /> upon the success achieved, the City of Santa Ana may consider reductions <br /> in parking requirements as a means to promote additional participation <br /> in these elements with a demonstrated effectiveness in reducing <br /> L-. vehicular trip generation. <br /> Neighborhood Traffic Control <br /> Phase Two of the TSIP Study identified the residential area <br /> north of La Veta Avenue and Bedford Road as potentially receiving an <br /> impact from increased traffic emanating from Fashion Square. The EIR <br /> investigated that impact in more depth and determined that such an <br /> impact will occur unless mitigated. <br /> 108