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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />CLERK OF COUNCIL USE ONLY: <br />SEPTEMBER 17, 2019 <br />TITLE: APPROVED <br />❑ As Recommended <br />APPROVE STREET NAMING NO. 2019-01 ❑ As Amended <br />TO RENAME A STREET SEGMENT WITHIN ❑ Ordinance on 1� Reading <br />THE SANTA ANA AUTO MALL "ROGER El Ordinance on Reading <br />El El Implementing Resolution <br />PENSKE DRIVE" ❑ Set Public Hearing For <br />(STRATEGIC PLAN NO. 5,4) <br />CONTINUED TO <br />- l �r FILE NUMBER <br />CITY &NAGER <br />RECOMMENDED ACTION <br />Approve Street Naming No. 2019-01 to rename a street segment within the Santa Ana Auto Mall, <br />from Dan Gurney Drive to "Roger Penske Drive." <br />PLANNING COMMISSION ACTION <br />At its regular meeting on August 12, 2019, the Planning Commission by a vote of 6:0 adopted a <br />resolution approving Street Naming No. 2019-01 to rename a street segment within the Santa <br />Ana Auto Mall "Roger Penske Drive." The Planning Commission made no changes to the <br />recommendation outlined in the attached staff report (Exhibit A). <br />DISCUSSION <br />In June 2019, staff received a request to rename a street within the Santa Ana Auto Mall to <br />recognize Roger Penske, a nationally recognized racing legend and owner of several dealerships <br />within the auto mall. The street segment to be renamed `Roger Penske Drive' will commemorate <br />the positive contributions Mr. Penske has made to the City of Santa Ana and the Santa Ana Auto <br />Mall, including the purchase and rehabilitation of seven of the nine dealerships. Most of the <br />purchases were made during the recession that occurred approximately 10 years ago, when Mr. <br />Penske made a commitment to Santa Ana and the auto mall during difficult economic conditions. <br />Since his first purchase, Mr. Penske has invested approximately $70,000,000 on upgrades and <br />improvements to his dealerships, resulting in the employment of over 1,000 individuals and a <br />significant increase in City revenue. These improvements have resulted in the Penske owned <br />Crevier BMW facility being recognized as the top dealership in the Country for the past 4 years. <br />The proposed renaming of "Roger Penske Drive" will replace an east -west segment of "Dan <br />Gurney Drive." The north -south segment will continue to be named "Dan Gurney Drive," in <br />recognition of another nationally recognized racing legend that operates a local automotive <br />facility. <br />39A-1 <br />