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government to improve and maintain the level of public services. <br />Policy 4.1 to target business attraction and retention resources <br />towards firms with high positive net revenue implications for local <br />government, particularly those engaged in business -to -business <br />taxable sales transactions. Circulation Element Goal 2 to promote <br />design and construction that facilitates safe utilization of the City's <br />transportation system. Policy 2.1 to limit the number of driveways <br />on arterial streets to reduce vehicular conflict, and facilitate traffic <br />flow. Urban Design Goal 1 to improve the physical appearance of <br />the City through development of districts that project a sense of <br />place, positive community image and quality environmental. <br />Specifically, Policy 1.5 to include enhanced architectural forms, <br />textures, colors, and materials are expected in the design of all <br />projects. <br />4. The proposed General Plan Amendment will not adversely affect <br />the public health, safety, and welfare in that the General Plan <br />Amendment will not result in incompatible land uses on adjacent <br />properties, inconsistencies with any General Plan goals or policies, <br />or adverse impacts to the environment. <br />F. The City Council has weighed and balanced the General Plan's policies, <br />and has determined that based upon this balancing that General Plan <br />Amendment No. 2019-02 is consistent with the purpose of the general <br />plan. <br />Section 2. In accordance with the California Environmental Quality Act <br />(CEQA) and the CEQA Guidelines, the recommendation is exempt from further review <br />pursuant to Section 15303 (Class 3 "New Construction or Conversion of Small <br />Structures"). The Class 3 Categorical Exemption allows for the construction of new in -fill <br />commercial buildings in a zone which permits commercial land uses if not involving the <br />use of hazardous substances where all necessary public services and facilities are <br />available and the surrounding area is not environmentally sensitive. Based on this <br />analysis, a Notice of Exemption for Environmental Review No. 2017-50 will be filed for <br />this project. <br />Section 3. The City Council of the City of Santa Ana after conducting the <br />public hearing hereby approves General Plan Amendment No. 2019-02. The <br />amendments to the Land Use Element are attached hereto as Exhibit A and <br />incorporated herein by this reference as though fully set forth herein. This decision is <br />based upon the evidence submitted at the above said hearing, which includes, but is not <br />limited to: the Request for Council Action dated October 1, 2019, and exhibits attached <br />hereto; and the public testimony, written and oral, all of which are incorporated herein <br />by this reference. <br />Resolution No. 2019-xx <br />Page 3 of 5 <br />75A-6 <br />