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IV. CHALLENGES AND SOLUTIONS Several issues face the Pasadena commercial office and retail asset management and leasing teams, as well as the development community. These are complex, significant challenges that ultimately impact Pasadena's economy, stability and future. Under the leadership of the Pasadena Chamber of Commerce, these challenges were identified and potential solutions devised over a seven month period in 2008. With input from the Pasadena transportation director, planning director and economic development department, interested parties met and discussed how Pasadena can improve its economic foundation and to what extent that could involve collaboration between private interests and the City of Pasadena. After identifying the challenges, the group has endeavored to provide direction for the stakeholders to pursue mutually agreeable solutions. Some will require long-term analysis and a commitment to working together to reach consensus on an action plan to build a more secure economic foundation for the City of Pasadena. Others will require attention throughout the General Plan revision process. Still others can be addressed by working with City staff to find administrative solutions. These concerns are presented along with potential solutions. It is the sincere wish of everyone involved that this series of presentations will be considered, evaluated and acted upon. We present these concerns briefly here. Detailed statistics, supporting information and descriptions of the Pasadena office space marketplace and condition are attached. CHALLENGES AND SOLUTIONS: 1. Challenge: Pasadena's vision sometimes clashes with reality. Pasadena's planning model is not aligned with its regulations. a. We want to be a walkable city, yet require certain businesses to maintain high traffic allocations and parking ratios no matter where in the city they are located. i. Solution: Consider instituting flexible regulations that allow for sharing of parking by different time of day users. ii. Solution: In areas where walkability is a goal, the City could lower driving trips allocated and lower required parking ratios to encourage restaurants, retail and entertainment venues that are destinations for walkers. b. We want to provide effective mass transit options, yet resist building to densities that will support that transit system. i. Solution: Encourage denser development within walking distance of transit centers and service lines. c. We want to reduce traffic congestion, but limit the amount of building parking actually needed to get cars quickly off the streets and to keep them out of the neighborhoods. 11