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manaft <br />Santa Ana City Council <br />Janaury 17, 2020 <br />Page 3 <br />Ms. Ilelvig selected page 75E-323, a copy of which is attached, from the section of the <br />report titled, "Supply/Demand Outlook." This section presents information about the <br />competitive market area in which the proposed Project is located, the demographics of the area <br />(i.e., the potential renters who may be interested in living at the Project), what the occupancy rate <br />is for other rental projects in the market area, and what other projects are in the development <br />pipeline. On the prior page (75E-322), the report includes a map of other projects that are in the <br />pipeline for development and which would compete with the Project for renters within the <br />market area. By sheer coincidence, one of the projects that is being developed in the City of <br />Irvine at the intersection of Main Street and Von Karman, is also called "2525 Main" in the <br />Concord Group report. This project is labeled "6" on the map, in an area designated on the map <br />as the Irvine Business Complex, and according to the map legend, consists of 272 market rate <br />units. The location of the 2525 Main project in Santa Ana is designated with a big, yellow star <br />on the map. A copy of the report cover page (page 75E-307), the map and table depicting and <br />listing the Development Pipeline projects from the Concord Group report which was at pages <br />75E-322 and 323 of the February 19, 2019 Staff Report are attached. <br />Ms. Helvig only discussed the table at page 75E-323 with the Council. The table <br />provided more information about the projects shown on the map on the prior page. Included in <br />the table is the 2525 Main project in Irvine which was estimated to enter the market in 2018, <br />with 272 market rate units. <br />In short, the 272 units that Ms. Helvig claimed were the Applicant's original intention to <br />build was in fact another developer's project in Irvine. At no time during this Project's <br />entitlement history was the Applicant "hiding" a 272 unit project that it really wanted to build. <br />The Applicant filed 4 submittals with the City; none of which proposed 272 units. Those 4 <br />submittals proposed: 517 units, 496 units, 347 units and the current one for 256 units. The <br />reductions made by the Applicant have all been done to address the concerns of the community, <br />and not part of a secret plan to build a 272 unit project. <br />Conclusion <br />From the inception, there has been a pattern and practice of misrepresentation of the <br />Project details by the Project opponents. So much so, that the Applicants have been forced to <br />present a "Myths and Facts" matrix at the prior Council hearing where the Project was approved. <br />The delays and damages attributed to this calculating and deliberate path of deceit are <br />significant. <br />