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Executive Summary <br />Civitas proposes to assist the City of Santa Ana ("the City") and the Santa Ana Chamber of <br />Commerce ("the Chamber") with formation of the proposed Santa Ana Tourism Marketing <br />District ("SATMD"), Civitas has formed or renewed a majority of California's TMDs, and <br />will provide expert advice and guidance throughout the project. <br />Our proposal encompasses five (S) steps leading to successful SATMD formation. Civitas <br />will create the database of district businesses, assist in consensus building, prepare and <br />revise documents, and guide the City Council hearing process. Throughout the project <br />Civitas will work closely with business owners and City officials. <br />We anticipate completion of the project in six (6) months. If the project is completed <br />during this time period, Civitas' fees and expenses would not exceed $40,000. <br />.__.,r.— _ _ --- ... .-.. <br />Santa Ana TMD Formation Proposal— August 29--, 'L01_9 3 <br />