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w�r <br />ENGAGEMENT OVERVIEW <br />RESPONSE TO RFP NO. 20-006 <br />City of Santa Ana <br />Revised March 13, 2020 <br />OnStrategy follows a common, best -practice framework required for the successful creation, collaboration and execution of <br />Strategy. These practices have been organized into the following strategic phases that are detailed here in our approach: <br />Multi -year <br />Council Perspective Mission & Values Organizational <br />Objectives <br />EMT, Staff Perspective Vision & Strategic Annual Initiatives <br />Direction <br />SWOT Summary <br />Council Interviews <br />Staff survey <br />Discussion Guide for <br />Strategy Session <br />Strategic Opportunity <br />Identification <br />Organizational Goals Milestone Roadmap <br />Public Perspective KPIs/Scorecard <br />112-Day Strategy Session Organizational -Level <br />Public Portal/Workshops Strategic Plan <br />March/early April I April <br />ENGAGEMENT APPROACH <br />Phase 1: Gain Insights <br />Determining City of Santa Ana's core Strategic Position starts with creating clarity and focus to your external market <br />orientation and internal dynamics. OnStrategy will guide the process of gathering and reviewing existing strategic <br />information and documents. We recommend the following approach to getting started: <br />PRODUCED BY <br />OnStrategy 10 <br />