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City of Santa Ana <br />FY2021-FY2025 Strategic Plan '® <br />S. ECONOMIC DIVERSIFICATION & EXPANSION <br />Enhance economic vitality by growing revenue streams, attracting quality jobs, diverse businesses and desired <br />amenities for residents. <br />Current State <br />While historic economic growth in Santa Ana has been solid, the City's commercial areas are not generating revenue <br />like comparable communities and commercial areas are negatively impacting neighborhoods. Additionally, the City's <br />residents are in need of better paying jobs. <br />Degree of Effort Needed to Achieve Success <br />Over the next 5 years, Santa Ana will need to make a substantial shift from its current efforts. <br />Goals <br />5.1 REDUCE HOMELESSNESS: Reduce the number of Unsheltered Homeless to reduce the negative impacts of <br />homelessness on the community and to ensure Santa Ana is clean and safe. (Community Development) <br />5.2 INCREASE JOB OPPORTUNITIES: Increase the availability of qualityjobs for Santa Ana residents by attracting <br />and retaining businesses. (Community Development) <br />5.3 TOURISM & VISITORS: Create jobs and increase City revenue by attracting investments in tourism -based <br />development that showcases Santa Ana as an international destination. (Community Development) <br />5.4 ECONOMIC DEVELOPMENT: Enhance Santa Ana's business -friendly environment as a place where <br />businesses thrive. <br />Performance Measures <br />Based on the Priority and Goals, City staff identified the 5-year trajectory of each measure, either: <br />• Steady - maintain FY2019-20 actual or estimate or realize only slight improvement. <br />• Modest - gradual improvement from the FY2019-20 actual or estimate. <br />• Significant - significant improvement from the FY2019-20 actual or estimate. <br />Each Performance Measure's annual targets for future years will be set in conjunction with the annual budget <br />process and annual initiative planning. <br />25 <br />