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City of Santa Ana <br />FY2021-FY2025 Strategic Plan <br />S. ECONOMIC DIVERSIFICATION & EXPANSION <br />.. <br />Increase the presence of QOLT during dusk, dawn and weekends. <br />5.1 REDUCE HOMELESSNESS <br />Reduce the number of unsheltered <br />Supplement existing QOLTwith procurement of contractors for maintenance <br />homeless to reduce the negative impacts <br />services and establish additional COLT teams to commence in October 2020. <br />of homelessness on the community and to <br />ensure Santa Ana is clean and safe. <br />Expand pathwayto affordable housing opportunities. <br />Lead: Community Development Director <br />Develop Homeless Kit. <br />5.2 INCREASE JOB OPPORTUNITIES <br />Strengthen and expand citywide business attraction efforts in order to achieve <br />Increase the availability ofqualityjobs <br />the Citys full employment potential. <br />for Santa Ana residents by attracting and <br />retaining businesses. <br />Promote new and retention of existing job -producing businesses that provide <br />Lead: Community Development Director <br />living -wage employment opportunities. <br />5.3 TOURISM & VISITORS <br />Assist in the planning/strategy execution to establish public -private partnerships <br />Create jobs and increase City revenue by <br />to develop new permanent facilities/attractions. <br />attracting investments in tourism -based <br />development that showcases Santa Ana as <br />an international destination. <br />Lead: Community Development Director <br />Attract and retain businesses with high positive net revenue implications for local <br />5.4 ECONOMIC DEVELOPMENT <br />Enhance Santa Ana's business -friendly <br />government, particularly business -to -business taxable sales transactions. <br />environment as a place where businesses <br />thrive. <br />Lead: Community Development Director <br />30 <br />