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City of Santa Ana <br />FY2021-FY2025 Strategic Plan <br />LETTER FROM THE CITY MANAGER <br />Mayor and City Council, <br />I'm proud to present to you the City of Santa Ana's five-year Strategic Plan. This document provides a vision for the Citys <br />goals and priorities in preparation for the near -term and long-term future. The unprecedented challenge of the COVID-19 <br />pandemic during the creation of this plan was a stark reminder of the uncertainties that the future may hold. <br />Therefore, having a strong plan in place is essential for the City of Santa Ana to achieve success. Yet if the pandemic has <br />taught us anything, it's that any plan also must be flexible and adaptable for when unexpected obstacles arise — and they <br />assuredly will. <br />The five strategic priorities identified in the plan are: <br />1. Financial stability <br />2. Community safety <br />3. Modern facilities and infrastructure <br />4. Efficient city services <br />5. Economic diversification and expansion <br />These focus areas will help us ensure that resources are properly distributed and services programmed to best serve our <br />community. Our goal is to provide safe neighborhoods and streets along with high -quality services and community facilities. <br />At the same time, we are at a crucial moment when we need to diversify the local economy, create jobs and foster growth. <br />To decide upon the five strategic priorities, we used City data, interviews of City Councilmembers, collaboration with the <br />executive management team and public input sessions. That last piece, community feedback, was an essential component, <br />but also presented a challenge to achieve through traditional means. <br />During the pandemic stay-at-home order, we were unable to have in -person community meetings as planned, so we held <br />two virtual public input sessions instead. Using social media and other technologies during the sessions, we outlined the <br />goals of the strategic plan and were able to have the public participate and provide feedback. We had over 22,800 views by <br />community members of these sessions across our online platforms. <br />After all, Santa Ana isn't just a collection of buildings or the municipal government that provides services. Its a multiethnic <br />and multilingual array of unique and proud neighborhoods with a deep history. Its a vibrant business sector and a <br />destination for food, art and culture. Its about the love of family, education and community. Under this Strategic Plan and <br />your leadership, we can guide the City of Santa Ana into a prosperous future. <br />Respectfully, <br />Kristine Ridge <br />City Manager <br />