60A - DRAFT OF FY 2020-21 TO FY 2024-25 STRATEGIC PLAN

Home Browse Search

City of Santa Ana FY2021-FY2025 Strategic Plan PURPOSE OF THE STRATEGIC PLAN As required by the Citys Sunshine Ordinance (SAMC Section 2-157), this strategic plan sets the City of Santa Ana's over -arching direction for the next five years with goals and performance measures. This strategic plan was designed to allow for the appropriate adaptability so that annual initiatives can be pursued based on resources available. OVERVIEW OF THE PLANNING PROCESS The process to develop the City of Santa Ana's fiscal year 2021 to 2025 strategic plan was initiated in March of 2020 and took place over a 3-month period. Due to the impacts of the COVID-19 pandemic during the planning period, all meetings took place virtually. The following summary provides an overview of the planning process, by phase. Assessment - March 2020 Data Collection - Planning documents and data were collected to inform the current state of the City. Materials included the current strategic plan, division plans, performance measures, and secondary data to establish community trends. Council Member Interviews - Individual interviews were conducted with each of the Council members, to gather individual perspective into the current state and future priorities of the City. EMT Survey- The Executive Management Team (EMT) provided their perspective via an online qualitative survey. The survey consisted of qualitative questions related to the current state, SWOT and strategic direction of the City. Assessment results were analyzed and synthesized providing valuable suggestions and insights for focus areas of the strategic plan. Themes were developed from this data and incorporated throughout the following stages of the planning process. Plan Development - April 2020 EMT Planning Sessions -Two Planning Sessions were held with the City Manager and Executive Management Team to develop the strategic direction of the City. Session #1 resulted in draft priorities and goals to present to the public for feedback. Session #2 resulted in refined goals, performance measures, and an initiative roadmap. Community Workshops -April 2020 Two public input sessions were held to engage citizens and secure their input for the Citys 5-year strategic plan. Events were conducted virtually, using social media platforms, due to public health restrictions in place from COVID-19. Live events were held across Facebook Live, YouTube and Instagram, and community feedback was collected using Poll Everywhere. Virtual workshops were well -attended: Facebook Live (2 events) - 554 views at the April 23' and 2,416 views at the April 241h event resulting in a total of 2,970 views. Instagram Live - 419 views on April 241h YouTube - 202 views on April 23' . This workshop occurred during the regular, monthly CommLink meeting with neighborhood association representatives. Members of the public that were unable to attend the live virtual meetings, were able to watch the video on Facebook or YouTube and share input with the City by completing an online survey; 76 people completed this survey. The virtual workshop recordings were also shared on the Citys website. As of May 2020, these videos have over 22,800 views.