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TASK 5: PROMISE TO PREPARE (P2P) PROMOTION Objective: The Promise to Prepare (P2P) program has been an effective centerpiece of the ReadyOC campaign with more than 462,000 Orange County residents having made a promise to get prepared. As FY19 programming emphasizes digital channels in replacement of community events, the P2P program needs to evolve. We recommend keeping the call to action but taking steps to make P21P more of a conceptual platform than actually growing promises. The fact that so many Orange County residents have already made promises or have been exposed to the P2P program is key since persuasion theory proves that residents want to be like their neighbors. P2P programming as part of the FY19 contract should feature Orange County as a region with a prepared public so that those who haven't started their kit or made their family plan feel the appropriate peer pressure to take these initial steps. Task Description: Promoting P2P highlights the importance of achieving tangible steps towards preparedness by Orange County residents, businesses and community members. This will be achieved through incorporating P2P into all digital communications, providing simple -to -follow instructions for faith -based and nonprofit groups as well as businesses in Orange County to solicit and collect promises, including P2P on all content even when we're using national public service announcements (we will customize all these files to localize them), via the mobile app and website where we can still capture promises, and as part of our efforts to amplify local preparedness messaging through securing editorial press coverage. Responsibilities: See sub -tasks for specifics. Completion Criteria: This task is considered complete when all budgeted sub -tasks have been completed in their respective entirety and when the Santa Ana Project Manager signs the task completion letter. TASK 6: CONSOLIDATED MOBILE APP Objective: Update, manage and maintain the ReadyOC app as a one -stop -shop for emergency preparedness and safety needs in Orange County. Integrate the S4 KeepOCSafe app into the ReadyOC app while also maintaining capabilities to register residents for Orange County's emergency notification system (AlertOC) and providing space for California's upcoming earthquake early warning system. Keep the ReadyOC app up to date and in -line with current mobile app standards. Task Description: See sub -tasks for specifics. Responsibilities: See sub -tasks for specifics. 13