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advertisements, and media relations to support the campaign's public awareness and <br />engagement activities. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety. <br />TASK 3-A: MICROSITE OUTREACH AND MAINTENANCE (JULY — SEPT 2020) <br />Objective: <br />Update, manage, host and maintain the KeepOCSafe.org website and provide <br />recommendations for updates to improve the user experience and functionality. <br />Task Description: <br />Handle all aspects of website and social media updates, optimization, hosting, maintenance, <br />and management needs in accordance with S4 approved processes and protocols. <br />a. Web Hosting Service — coordinate and maintain third party hosting service for website <br />on annual basis with service provider <br />b. Interactive Web Elements — update sliders on web homepage as needed related to <br />current events in the news (linking to photos, videos, and articles) <br />c. Quality Check — implement a quality check of all links, content and verbiage of the <br />KeepOCSafe.org website to ensure content is up to date for visitors <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative, elements and seek plan approval from the Santa Ana Project <br />Manager <br />Santa Ana shall: <br />a. Approve web elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period and when the <br />Santa Ana Project Manager signs the task completion letter. Completion is planned by <br />September 2020. <br />