12A - RESO FOR TOURISM - Laserfiche WebLink

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Resolution to Establish SATMD September 15, 2020 Page 3 managing the SATMD as provided in the Management District Plan. The City will have one City Manager designated director position on the Travel Santa Ana Board of Directors. Each year, Travel Santa Ana will present an annual report to City Council identifying the activities of the Tourism Marketing District. The City Council will not be required to take further action on the Tourism Marketing District after the final Public Hearing in November 2020, unless the City receives written petitions from lodging businesses that pay 50% or more of the assessment to disestablish the district. Lodging businesses will have this opportunity to petition each year (for a period of 30 days) after the establishment of the SATMD. SATMD ESTABLISHMENT SCHEDULE September 15, 2020 RESOLUTION OF INTENTION HEARING Upon the submission of a written petition, signed by the business owners in the established district who will pay more than 50 percent of the assessments proposed to be levied, the City Council may initiate proceedings to establish a district by the adoption of a resolution expressing its intention to establish a district. Petition Status: Petitions in favor of SATMD establishment were submitted by seven lodging businesses, which represent 58 percent of the total SATMD assessment. This majority petition allows the Council to initiate proceedings for SATMD establishment at the September 15, 2020 City Council meeting. September 16, 2020 NOTICE The 94 Law requires the City to mail written notice to the owners of all businesses proposed to be within the SATMD. Mailing the notice begins a mandatory 45-day period in which owners may protest SATMD establishment. October 6, 2020 PUBLIC MEETING Allow public testimony on the establishment of the SATMD and levy of assessments. No City Council action is required. November 17, 2020 FINAL PUBLIC HEARING If written protests are received from the owners of businesses in the established SATMD who will pay more than 50 percent of the assessments proposed to be levied, and protests are not withdrawn so as to reduce the protests to less than 50 percent, no further proceedings to levy the proposed assessment against such businesses shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. At the conclusion of the public hearing to establish the SATMD, the City Council may adopt, revise, change, reduce, or modify the proposed 12A-3