65B - SERVICE FINANCIAL REPORT - Laserfiche WebLink

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TABLE OF CONTENTS EXECUTIVE SUMMARY......................................................... The Urgency for Santa Ana ......................................................... What the Project Entailed.......................................................... The Power of Engagement......................................................... How the Pyramid Model Works ................................................. How the Services Assessment Methodology was Applied ......... What was Learned: Key Findings ................................................ Recommendations...................................................................... Services and Financial Strategies for Sustainability .................... I. THE STUDY CONTEXT......................................................................................................................17 Introduction..............................................................................................................................................17 What the PRCSA Provides to the Community..........................................................................................18 Purposeof this Project.............................................................................................................................18 ProjectApproach......................................................................................................................................18 CommunityEngagement..........................................................................................................................19 Resource Allocation and Cost Recovery Philosophy, Model, and Policy...................................................19 Cost Recovery in Public Parks and Recreation..........................................................................................21 II. THE COST RECOVERY PYRAMID METHODOLOGY..... MAI III. ESTABLISHING FEES AND CHARGES.........................................................................................29 PricingStrategy.........................................................................................................................................29 Comparative Analysis Criteria...................................................................................................................30 IV. THE SERVICES ASSESSMENT METHODOLOGY.......................................................................31 The Public Sector Services Assessment Matrix........................................................................................31 The Services Assessment Process.............................................................................................................32 Identifying Core Services and Provision Strategies...................................................................................32 V. KEY FINDINGS..................................................................................................................................35 CostRecovery...........................................................................................................................................35 Feesfor Service........................................................................................................................................35 Donations, Sponsorship, and Partnership Policies...................................................................................36 VI. RECOMMENDATIONS...................................................................................................................37 Recommended Cost Recovery Policy Statement.....................................................................................37 Services and Financial Strategies..............................................................................................................38 APPENDIX A: PRCSA CATEGORIES OF SERVICE....................................................................................45 APPENDIX B: DEVELOPING A PRICING STRATEGY................................................................................49 APPENDIX C: CRITERIA FOR ESTABLISHING FEES.................................................................................53 APPENDIX D: COMPARATIVE ANALYSIS CRITERIA................................................................................55 APPENDIX E: SANTA ANA SERVICE PORTFOLIO MATRIX.....................................................................57 4 G 65B-8