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Execution Version <br />11.4. License to Health Dialog. Client grants to Health Dialog a non-exclusive, non -assignable, non- <br />transferable right to use any Client Intellectual Property delivered to it by Client in connection with <br />the performance of Services solely for the purposes set forth in this Agreement during the Term. <br />Except as expressly permitted herein, Health Dialog shall not distribute or make available Client <br />Intellectual Property to any third party. <br />SECTION 12. DISPUTE RESOLUTION <br />12.1. Except to the extent otherwise provided in Section 5.2 of this Agreement, all disputes between <br />the Parties hereto which are not resolved by good faith negotiation shall first be subject to non- <br />binding mediation. Either Party may initiate mediation of a dispute by giving written notice to the <br />other Party of the issue to be mediated and the names of at least three impartial individuals <br />qualified to serve as mediator to hear the dispute. <br />12.2. If none of the individuals listed in the mediation notice is acceptable to the other Party, such Party <br />shall, within ten (10) business days of receiving the mediation notice, submit in writing the names <br />of three impartial individuals qualified to serve as mediator. If, within three (3) business days of <br />receipt of the second list, the Parties cannot agree on any individual named in either list, then <br />each Party shall strike all but one name from its list, and the mediator shall be selected by lot <br />between the two remaining individuals. Within thirty (30) days after the mediator has been <br />selected as provided above, the Parties shall conduct at least one mediation session with the <br />mediator. The location of such mediation proceeding shall be in Orange County, California. <br />12.3. If the dispute is not settled through mediation, the Parties shall engage in a non -binding <br />arbitration in accordance with and subject to the Commercial Arbitration Rules ("Rules") of the <br />American Arbitration Association by a panel of three arbitrators selected in accordance with those <br />rules. The location of such arbitration proceeding shall be in Orange County, California. The <br />arbitration panel shall consist of three disinterested individuals knowledgeable in health care <br />matters, one to be selected by Client, one to be selected by Health Dialog, and the third, who <br />shall serve as chair, to be selected jointly by the Parties, or, failing their agreement, by the two <br />arbitrators appointed by the Parties. The arbitration panel shall not have the authority to award <br />interlocutory relief or to impose punitive damages. Fees and expenses of the arbitration shall be <br />borne by the Parties equally. The arbitration hearing will be conducted pursuant to the Rules and <br />will be commenced promptly and conducted expeditiously, with each of the Parties being <br />allocated one-half of the time for the presentation of its case. Unless otherwise agreed by the <br />Parties, arbitration hearings will be conducted on consecutive days. The arbitrators rendering <br />judgment will, after reaching judgment and award, distribute to the Parties a report describing the <br />findings of fact and conclusions of law relevant to such judgment and award and containing an <br />opinion setting forth the reasons for the giving or denial of any award. The judgment and award <br />of the arbitrators will be non -binding on the Parties. The report shall remain confidential and shall <br />not be disclosed to third parties. Each Party will continue performing its obligations under this <br />Agreement while any dispute is being resolved. <br />SECTION 13. TERM <br />Unless terminated earlier in accordance with Section 14, the initial term of this Agreement (the "Initial <br />Term") shall be from the Effective Date through December 31, 2020, unless either Party gives notice of <br />termination at least thirty (30) days prior to the expiration of the Initial Term or then current Renewal Term <br />or the Agreement is terminated in accordance with Section 14. Thereafter, the Agreement may only be <br />renewed upon the written agreement of both Parties (each, a "Renewal Term"). The Initial Term and any <br />Renewal Terms shall together be referred to as the "Term" of the Agreement. <br />0 2020 Health Dialog - Confidential Page 9 Services Agreement <br />