65A - PUBLIC MEETING FOR COSA TOURISM

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Public Meeting Santa Ana Tourism Marketing District October 6, 2020 Page 2 the resolution declaring the City's intent, the City must mail written notice to all businesses within the SATMD, 45 days before the November 17, 2020 Public Hearing. The notice was mailed on September 16, 2020 and began the mandatory period in which owners may protest the formation of the SATMD. The public meeting scheduled for October 6, 2020 allows for public testimory on the establishment of the SATMD and levy of assessments, pursuant to the 1994 Act. No Council action is required at this meeting. At the November 17, 2020 public hearing, if written protests are received from the owners of lodging businesses which pay more than fifty percent (50%) of the assessments proposed to be levied, no further proceedings to levy the proposed assessment against the lodging businesses shall be taken for a period of one (1) year from the date of the finding of a majority protest by the City Council. At the conclusion of the public hearing to establish the SATMD, the City Council may adopt, revise, change, reduce, or modify the proposed assessment or the type or types of improvements and activities to be funded with the revenues from the assessments. Proposed assessments may only be revised by reducing any or all of them. Following the public hearing, if the City Council were to decide to establish the SATMD, the City Council shall adopt a resolution of formation. FISCAL IMPACT The City will receive a fee of two percent (2%) of the amount collected to cover its costs of administration. As the SATMD programs are intended to increase visitation to the City, there may be an increase in transient occupancy tax and sales tax collections. Additional account information and estimates will be provided at future public hearing meetings. Fiscal Impact Verified By: Kathryn Downs, CPA, Executive Director— Finance and Management Services Agency Submitted By: Steven A. Mendoza, Executive Director — Community Development Agency Exhibit: 1. Resolution No. 2020-076 Intention to Establish SATMD 65A-2