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Ms. Rebecca Davis <br />May 5, 2020 <br />Page 3 <br /> <br /> <br />trips in PCEs in the AM peak hour and 33 PCE trips in the PM peak hour. This is <br />less than 21 percent of the 159 PCE trip deduction for traffic of existing use <br />allowed from the Project trip generation per DEIR Table 5.14-5. The allowance <br />of an undeserved extra 126 trip deduction amounts to an understatement of <br />almost 21 percent from the net PM peak trip generation of 604 trips for the <br />Project assumed in the analysis. This flaw alone is sufficient to significantly alter <br />findings of impact and mitigation requirements. <br /> <br /> <br />The 18,000 Square Feet of Unspecified Retail in the Project Is Not a <br />Shopping Center <br /> <br />The DEIR estimates the trip generation of the 18,000 square feet of unspecified <br />retail in the Project at average rates for Land Use Category 820, Shopping <br />Center per Trip Generation,10th Edition. However, 18,000 square feet of retail is <br />not a shopping center. Shopping centers only generate trips at the average rates <br />employed in the subject analysis when they reach a size of about 400,000 <br />square feet of floor area. Small footprint retail normally generates trips at much <br />higher peak and daily rates per thousand square feet than the shopping center <br />average. The 18,000 square feet of retail in the Project is about the typical size <br />of a boutique grocery like a Trader Joe’s or a Walgreens Pharmacy. A <br />Supermarket (Land Use Category 850) generates trips at rates of 106.78 trips <br />per thousand square feet daily, 3.82 per thousand in the AM peak hour and 9.24 <br />per thousand in the PM peak hour. A Pharmacy with no drive-up window (Land <br />Use Category 880) generates trips at rates of 90.08 trips per thousand square <br />feet daily, 2.94 per thousand in the AM peak and 8.51 per thousand in the PM <br />peak. This starkly contrasts with the Shopping center rates of 37.75 trips per <br />thousand square feet daily, 0.94 per thousand in the AM peak and 3.81 per <br />thousand in the PM peak. <br /> <br />Table 2 – Trip Rates Per 1,000 Square Feet Based on Land Use Category <br /> <br />Land Use Category Daily AM Peak PM Peak <br />Supermarket 106.78 3.82 9.24 <br />Pharmacy 90.08 2.94 8.51 <br />Shopping Center 37.75 0.94 3.81 <br /> <br /> <br />If the DEIR had analyzed the 18,000 square feet of retail as a supermarket, it <br />would generate 1922 gross trips daily, 69 gross AM peak trips and 166 gross PM <br />peak trips. Analyzed as a Category 880 Pharmacy, the same floor area of retail <br />generates 1621 gross daily trips, 53 in the AM peak and 153 in the PM peak. <br />These are significantly higher than the 680 daily, 17 AM peak and 69 PM peak <br />gross trips the DEIR predicts for this floor area as a so called shopping center. <br />