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PROJECT OVERVIEW Creative Issues Purpose: To provide videos that will educate and instruct the public on how to navigate through the City of Santa Ana Planning counter processes and development project procedures. These videos will include, but not be limited to, simple explanations of certain zoning codes, counter application requirements, and online submittals. Audience: City of Santa Ana residents, developers, and business owners. Content/Structure: The video series will consist of a total of 10 videos. (7) Seven 5 — 8 minute videos on "Land Use Applications", and (3) three 10 — 15 minute videos on "Development Code". The total running time of the entire video series will be approximately 75 minutes. Land Use Applications — (1) Accessory Dwelling Units, (2) Certificate of Occupancy, (3) Home Occupation Permits, (4) Front Yard Fence Permits, (5) Major Modification, (6) Development Project Review & Discretionary Permits, (7) Notice of Violations Development Code — (8) Single-family Residential (R-1) zone (additions/new construction, front yard landscaping), (9) Harbor Specific Plan (SP2), (10) Transit Zoning Code (SD84) This video series will feature all original footage. As we suggested in the cover letter, we can film buildings, Accessory Dwelling Units, and drone shots of zoning locations, etc. — where we won't see anyone with masks. These shots will be intercut with our presenter/narrator who will be addressing the viewer against a white backdrop which will include bullet points, text, and graphics that explain the application process similar to the Real ID Application Guide Video on the sample page posted for this Proposal. As an option we can also use animation, including an animated host with fun opening title graphics and modeled buildings with graphical information. Technical Specifications for Live Action The entire series will be shot with a Sony FS7 Mark II 4k camera, on location at City Hall. We recommend a quiet room where we can setup our portable green screen. We also have the option of filming the presenter at our in-house green screen studio where we would have much more control. And another final option it to use animation. The program will be edited on an Adobe CC editing system, and work -in -progress will be posted online on a password -protected web page for easy client review and feedback. Once a final edit is approved we will send the script for Spanish translation and create closed -captions. If we use an animated narrator we can re-record the program in Spanish. For delivery we will compress the program into a file format suitable for direct computer playback and posting on YouTube, or the City's website. EP INC. RFP No. 20-103 Planning Information Videos page 1 25D-13