DYNAMIC VIDEO COMMUNICATIONS - Laserfiche WebLink

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SCOPE OF WORK The City of Santa Ana seeks a video production partner(s) who will work collaboratively with the City team on the design, filming, editing, and production of the video communication modules. DVC will be accountable for the following: Project Management: • Ensure alignment with overall project timeline; • Work with The City team to set and track project milestones in accordance with overall timeline; • Provide routine status updates; • Manage costs of time and materials to remain within budget; • Proactively identify and communicate challenges; • Coordinate quality control of all development work and deliverables; and • Provide a single point person to oversee the partnership. • Provide creative direction that incorporates The City brand, utilizes approaches that engage the viewer and ensures consistency across every video produced. • Work with The City team to set the direction for filming, including but not limited to: identifying shot lists based on content narratives, and developing talking points and/or scripts for film participants for interviews and voiceovers where applicable; • Identify and collaboratively design the necessary video, graphic, and sound elements for the video modules; and • Ensure fidelity to the established branding and design throughout the entire video production process. Filming and Editing: • Work with The City team to develop an approach to conducting field shoots; • Prepare on -site locations for filming. Preparations may include, but are not limited to: reviewing shot lists with The City team; scouting the location prior to filming; altering the physical environment and/or adapting the filming approach to ensure minimal disruptions to film participants; • Work with The City specialists to conduct field filming in dynamic environments, including but not limited to, schools, avenues, street, homes, and work sites, to capture all footage required. • Utilize .mp4 and .mov video formats and 1080 p high definition resolution; • Work with The City team to review rough cuts, develop the sequence of video clips, and identify gaps in footage for additional filming; • Edit to final production professional grade copy with absolute attention to detail on all video, graphic, and sound elements; • Upload final edited version to the video hosting site that The City specifies.