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AA V E N U <br />INSIGHTS 6 4NRIVTICS <br />November 30, 2020 <br />City of Santa Ana <br />Attn: Alex Gutierrez, Management Analyst <br />Finance & Management Services Agency <br />Treasury & Customer Service <br />20 Civic Center Plaza, 1 st Floor <br />Santa Ana, CA 92701 <br />RE: Proposal for Property Tax Consultant <br />Dear Alex Gutierrez, <br />UTILITY USERS TAX CONSULTANT <br />RFP #20-137 <br />Avenu Insights & Analytics, LLC ("Avenu"), is pleased to provide the City of Santa Ana ("the City") <br />with the following response to the City's Request for Proposals (RFP) for Utility Users' Tax Revenue <br />Auditing, Recovery, Reporting, Analysis, and Legislative/State Agency Liaison and Implementation <br />Monitoring Services. As experts in these services and the current provider, we are confident that we <br />have the required skills, expertise, capabilities, and knowledge to successfully continue to provide the <br />City with these services. <br />Avenu believes we are best qualified to support the City in this project because we are a leader in <br />assisting local governments in implementing, administering, and managing multiple tax types — we <br />service more than 1,000 government partners throughout the Country. <br />We offer the City the following: <br />CITY OF SANTA ANA, CA <br />