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Choura was previously contracted to design and build outdoor spaces along 3rd, 4th, and 5th Streets in a previous <br />project contracted through Downtown Santa Ana. <br />Over the past 14 months, Choura has revamped its operational strategy and team to adapt to new laws with an <br />emphasis on safety. Doing things differently is just second nature to us all. Choura has been hired to design and <br />build outdoor spaces in cities such as Laguna Beach, San Pedro, and Santa Ana. <br />We anticipate a collaborative approach involving input, suggestions, and recommendations from the city team. <br />Our initial design will include different elements we feel could potentially work well in the city of Santa Ana, <br />but without constructive feedback from the people that know their city best, it wouldn't work as well. <br />ii. One suggestion the evaluation committee should heavily weigh in their decision on who to award the <br />contract to should be each company's opinion on how much a city's identity should factor in to the overall <br />design. Santa Ana is extremely unique, in that it's one of the most culturally diverse cities we've ever worked <br />in. It's a true melting pot and the design should incorporate elements that will appeal to the identity of the city. <br />Unlike the previous project we participated in within the downtown area of Santa Ana, the businesses along <br />First and Seventeenth Sheets will require a different approach. Busier streets, higher speed limits, less natural <br />shade, and more distance between restaurants will be factors that need to be considered. We are going to <br />highly recommend the use of themed signage, lighting, wayfinding, and unique activations that would <br />seemingly tie in the project together across such a large footprint. We'd also highly recommend designing the <br />spaces to accommodate all past and expected spacing requirements we've all become accustomed with during <br />the pandemic. <br />194 4 9�41,0441 <br />o44AgUNq� <br />C4G�oaN�p <br />Julie Castro -Cardenas <br />Economic Development Specialist H, City of Santa Ana <br />714.673.3619 cell/jcastro-cardenas@santa-ana.org <br />Steve Scott Springer <br />General Manager, Spago Beverly Hills <br />323.697.0715 cell / steve.springer@wolfgangpuck.com <br />Craig Susser <br />Owner, Craig's LA <br />323.841.7001 cell / Craig@craigs.la <br />