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Malicious Code means any virus, Trojan Horse, worm or any other similar software program, code or script intentionally designed to insert itself into computer memory or onto a computer disk and spread itself from one computer to another. Named Insured Computer System means any computer or connected input and output device, data storage device, networking equipment or back-up facility owned/leased and operated by the Named Insured. Client Computer System means any computer or connected input and output device, data storage device, networking equipment or back up facility that is owned/leased and operated by any Third Party. Reputation Restoration Expenses means: 1. Reasonable and necessary expenses charged by a public relations firm or other reputation restoration firm designated by the Company to mitigate the adverse impact of a Claim on the Named Insured's business reputation; 2. Expenses incurred at the recommendation of a public relations firm or other reputation restoration firm to purchase media time or to print and mail written communications targeted to the general public and/or customers to mitigate the adverse impact of a Claim on the Named Insured's business reputation resulting from a Claim first made during the Policy Period. Third Party means any person(s) other than an Insured for whom an Insured, in their capacity as such, provides Professional Services. V. ADDITIONAL EXCLUSIONS In addition to those specified in the SPECIFIED PROFESSIONS PROFESSIONAL LIABILITY COVERAGE FORM, the following additional exclusions apply to this endorsement. The Company shall not be liable to make payment for any of the following: 1. Expense reimbursement resulting in any Insured gaining any profit, remuneration or advantage to which the Insured is not legally entitled. 2. Expense(s) arising from any incident(s) of which any Insured had notice before the inception date of this Policy; or any fact, circumstance, event, situation or incident which before the inception date of this Policy was the subject of any notice under any other similar policy of insurance or any future claims for expenses under this Policy based upon such pending or prior notice. 3. Expenses incurred by any Subsidiary of the Named Insured occurring prior to the date that such entity became a Subsidiary or incurred at any time that such entity is not a Subsidiary. 4. The portion of any expense(s) covered under Coverage C. Reputation Restoration Expense that is also covered under any other coverage in this endorsement or the SPECIFIED PROFESSIONS PROFESSIONAL LIABILITY COVERAGE FORM. VI. COVERAGE LIMITATIONS The following sections of the SPECIFIED PROFESSIONS PROFESSIONAL LIABILITY COVERAGE FORM, do not apply to Coverage C. Reputation Restoration Expense, under this endorsement: 1. Section II. FULL PRIOR ACTS COVERAGE PROVISION. SP 283 (04-13) Riskn ok+ro� REvEwED & Apptzmm Or. �Sllil:]1.IF'.L�' F�fY�[ �. Viut44tt �' Risk Managemnt Analyst