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This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of December 2021. <br />TASK 3-D: S4 WEBSITE DESIGN & DEVELOPMENT <br />Objective: <br />overall goals and objectives. The development of the new website will be based on a contemporary <br />model with an easy-to-navigate interface for users. <br /> <br />Task Description: <br />Develop a modern site with useful, yet aesthetically pleasing elements that will create a positive <br />experience for users accessing the website for information regarding S4. This <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a draft website that is reflective of approved copy, sitemap and wireframes <br />b. Implement updates from the Santa Ana project manager <br />c. Provide final website <br /> <br />Santa Ana shall: <br />a. Provide all edits to staff to implement <br />b. Approve final website before transitioning live <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of February 2022. <br />TASK 4: S4 SOCIAL MEDIA OUTREACH <br />Objective: <br />and micro-campaigns. The content will be focused on incr <br />traffic. <br /> <br />Task Description: Develop contemporary and engaging social media content in various formats <br />including graphics, memes, surveys, video, gifs, etc. This content will be used for both <br />media timeline calendar, as well as social media advertising. <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana Project <br />Manager approval <br />b. The calendar will include: social media platforms, date of publication, copy for social media <br />post, graphic, links, hashtags <br />c. Schedule 6-week social media calendar meetings to review social media calendar when needed <br />d. Implement any updates and/or edits to the social media calendar <br />e. Post time-sensitive content at the direction of the Santa Ana Project Manager <br />61 <br /> <br />