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UBTL!4;!T5!XFCTJUF!SF.GSFTI <br />Pckfdujwf;! Refresh S4 Website to improve user experience, navigability and to meet the needs of the <br />new digital strategy. !!!!!! <br /> <br />Ubtl!Eftdsjqujpo;! <br />Evaluate, propose modifications and update S4 Website. This includes but is not limited to: finding <br />technical problems, removing outdated links, adding content and installing an email collector for the <br />new newsletter distribution strategy. This includes an SEO evaluation to ensure the website is search <br />engine friendly. <br />Sftqpotjcjmjujft; <br />Comm LAB shall: <br />a. Review S4 Website and identify any immediate modifications and updates needed. <br />b. Seek approval from Santa Ana Project Manager to make modifications. <br /> <br />Santa Ana shall: <br />a. Approve website refresh recommendations. <br />Dpnqmfujpo!Dsjufsjb; <br />This task is considered complete upon completion of administrative deliverables and when the Santa <br />Ana Project Manager signs the completion letter for each subtask noted below. <br />UBTL!4.B;!T5!XFCTJUF!BVEJU!'!UJNFMJOF!GPS!USBOTJUJPO <br />Pckfdujwf;!Assess areas to improve, growth and increase credibility of the S4 website. <br /> <br />Ubtl!Eftdsjqujpo;! <br />a. Conduct an exhaustive content and technical audit of the S4 Website. Assess page structures, <br />navigability, accessibility and analytics. <br /> <br />Sftqpotjcjmjujft; <br />Comm LAB shall: <br />a. Evaluate website components, website traffic and insights for growth opportunities. <br /> <br />Santa Ana shall: <br />a. Review audit and approve timeline for transition. <br /> <br />Dpnqmfujpo!Dsjufsjb; <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of August 2021. <br />UBTL!4.C;!T5!XFCTJUF!TJUF!NBQ!'!GSBNFT <br />Pckfdujwf;!Based on team input and long- <br />- <br /> <br />Ubtl!Eftdsjqujpo;! <br />59 <br /> <br />