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Orozco, Norma <br />From: <br />Rodriguez, Yaneth <ylr@med.usc.edu> <br />Sent: <br />Monday, November 15, 2021 1:23 PM <br />To: <br />eComment, Sarmiento, Vicente; Mendoza, Nelida; Bacerra, Phil; Penaloza, David; <br />Lopez, Jorge (SAPD); Penaloza, David; Phan, Thai; Hernandez, Johnathan <br />Cc: <br />Lourdes Baez Conde; Jessica L. Barrington-Trimis; 'ylr@usc.edu' <br />Subject: <br />Info & Education for 11/16/21 Agenda #30 Discussion Ordinance to Ban the Sale of <br />Flavored Tobacco Products <br />Attachments: <br />Flavor and E-cigarette _Info Sheet_ 05.22.19 (updated w logo) FINAL PDF.pdf; Tobacco <br />Retail Licensing and Youth Product Use.pdf <br />Dear Mayor and City Council Members of the City of Santa Ana, <br />I am writing in regards to agenda item #30 "Discuss and Consider Directing City Manager to Direct Staff to Introduce <br />an Ordinance to Ban the Sale of Flavored Tobacco Products." As you consider the health of the community, in particular <br />during this unprecedented time with COVID-19, you are also thinking of the health of future generations. Attached is an <br />information sheet which contains research findings from the University of Southern California's Tobacco Center of <br />Regulatory Science (USC TCORS). I hope this information is useful in your consideration of prohibiting the sale of <br />Flavored tobacco Products. <br />A main research point I would like to highlight is that a strong comprehensive ordinance to regulate e-cigarettes, <br />flavored, and menthol tobacco products has tremendous potential to substantially reduce youth -use of tobacco <br />products including e-cigarettes. A Southern California research study showed that strong a tobacco retail license and <br />enforcement preventing sales to minors was associated with lower rates of youth and adult initiation of combustible <br />and e-cigarette use. A comprehensive ban on the sale of flavored tobacco products would include traditional <br />combustible menthol cigarettes and cigars, as well as chewing tobacco and flavored hookah. <br />Current research suggests that it is important to consider the overall impact of e-cigarette and tobacco use on all <br />segments of the population; however, the weight of the evidence points to a far more detrimental effect on youth. <br />We hope that this research can educate and inform your decisions. Please let me know if you have any questions our <br />team may be able to answer. <br />Thank you, <br />Yaneth <br />Yaneth L. Rodriguez, MPH <br />Center for Health Equity in the Americas <br />Department of Population and Public Health Sciences <br />Keck School of Medicine of USC <br />University of Southern California <br />2001 N. Soto St. <br />Office 302N; MC 9239 <br />Los Angeles, CA 90032 <br />ylr@usc.edu <br />