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OTS PIO at pio@ots.ca.gov and your Coordinator with embargoed date and time or with
<br />"INTERAL ONLY: DO NOT RELEASE" message in subject line of email.
<br />• Any earned or paid media campaigns for TV, radio, digital or social media that are part of a
<br />specific grant objective, using OTS grant funds, or designed and developed using contractual
<br />services by a subgrantee, requires prior approval. Please send to the OTS PIO at
<br />pio@ots.ca.gov for approval and copy your grant coordinator at least 3 business days prior to the
<br />scheduled release date.
<br />• Social media posts highlighting state or national traffic safety campaigns (Distracted Driving
<br />Month, Motorcycle Safety Awareness Month, etc.), enforcement operations (DUI checkpoints,
<br />etc.), or any other grant -related activity such as Bicycle rodeos, presentations, or events, are
<br />highly encouraged but do not require prior approval.
<br />• Submit a draft or rough -cut of all digital, printed, recorded or video material (brochures, posters,
<br />scripts, artwork, trailer graphics, digital graphics, Social posts connected to an earned or paid
<br />media campaign grant objective) to the OTS PIO at pio@ots.ca.gov and copy your OTS
<br />Coordinator for approval prior to the production or duplication.
<br />• Use the following standard language in all press, media, and printed materials, space permitting:
<br />Funding for this program was provided by a grant from the California Office of Traffic Safety,
<br />through the National Highway Traffic Safety Administration.
<br />• Space permitting, include the OTS logo on all grant -funded print materials, graphics and paid or
<br />earned social media campaign grant objective; consult your OTS Coordinator for specifics,
<br />format -appropriate logos, or if space does not permit the use of the OTS logo.
<br />• Email the OTS PIO at pio@ots.ca.gov and copy your OTS Coordinator at least 21 days in
<br />advance, or when first confirmed, a short description of any significant grant -related traffic safety
<br />event or program, particularly events that are highly publicized beforehand with anticipated media
<br />coverage so OTS has sufficient notice to arrange for attendance and/or participation in the event.
<br />If unable to attend, email the OTS PIO and coordinator brief highlights and/or results, including
<br />any media coverage (broadcast, digital, print) of event within 7 days following significant grant -
<br />related event or program. Media and program highlights are to be reflected in QPRs.
<br />• Any press releases, work plans, scripts, storyboards, artwork, graphics, videos or any
<br />educational or informational materials that received PIO approval in a prior grant year needs to
<br />be resubmitted for approval in the current grant year.
<br />• Contact the OTS PIO or your OTS Coordinator for consultation when changes from any of the
<br />above requirements might be warranted.
<br />C. Phase 3 — Data Collection & Reporting (Throughout Grant Year)
<br />1. Prepare and submit invoice claims (due January 30, April 30, July 30, and October 30)2.
<br />2. Prepare and submit Quarterly Performance Reports (QPR) (due January 30, April 30, July 30, and
<br />October 30)
<br />• Collect and report quarterly, appropriate data that supports the progress of goals and objectives.
<br />• Provide a brief list of activity conducted, procurement of grant -funded items, and significant
<br />media activities. Include status of grant -funded personnel, status of contracts, challenges, or
<br />special accomplishments.
<br />• Provide a brief summary of quarterly accomplishments and explanations for objectives not
<br />completed or plans for upcoming activities.
<br />• Collect, analyze and report statistical data relating to the grant goals and objectives.
<br />4. METHOD OF EVALUATION
<br />Using the data compiled during the grant, the Grant Director will complete the "Final Evaluation" section in
<br />the fourth/final Quarterly Performance Report (QPR). The Final Evaluation should provide a brief summary
<br />of the grant's accomplishments, challenges and significant activities. This narrative should also include
<br />whether goals and objectives were met, exceeded, or an explanation of why objectives were not completed.
<br />5. ADMINISTRATIVE SUPPORT
<br />This program has full administrative support, and every effort will be made to continue the grant activities
<br />after grant conclusion.
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