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City Council members expressed commitment to supporting residents’ health <br />needs and emphasized City’s unique value in understanding and meeting <br />resident needs <br />3ASSETSCHALLENGESOPPORTUNITIESRISKS•Opportunity to tailor public health <br />education messages to unique needs and <br />context of Santa Ana residents <br />•Provide more timely responses and with <br />more nuanced approaches to Santa Ana <br />resident needs <br />•Improve /develop services and <br />interventions that work for their residents, <br />understanding the City’s unique <br />population and needs <br />•Ability to access and secure funds <br />•Capacity to develop required <br />infrastructure <br />•Impact of public health department on <br />other City priorities, budget and <br />resources <br />•Insufficient capacity to address <br />underlying inequities <br />•Recognition of the important role of public <br />health education in improving health outcomes <br />•Strong understanding of Santa Ana residents <br />and how to effectively support their health <br />needs <br />•Demonstrated responsiveness during COVID-19 <br />crisis <br />•Commitment to informed decision making and <br />an appreciation for a comprehensive and <br />informed process <br />•Shared goal of taking better care of the health <br />and well-being of the residents of Santa Ana <br />•Lack of knowledge of public health <br />requirements and associated financial <br />operational, policy requirements necessary <br />to operate <br />•Unclear whether having a municipal public <br />health department would solve the <br />underlying problems which lead to <br />disparities and inequalities <br />Understand <br />and Assess <br />City’s Priorities <br />and Interests