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COMMUNITY PARTNERS (2)
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Last modified
3/20/2024 10:03:17 AM
Creation date
3/22/2022 4:54:04 PM
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Contracts
Company Name
COMMUNITY PARTNERS
Contract #
N-2022-071
Agency
Community Development
Expiration Date
6/30/2022
Destruction Year
2027
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installations along South Main, showcasing the cultural and artistic <br />history of the area. The geotagged virtual Augmented Reality <br />artworks will be accessible to any member of the public visiting the <br />location via mobile devices, such as cel phones and tablets. This will <br />encourage participants to embark on a virtual art tour of South Main, <br />visiting important sites, businesses and restaurants from 1st Street <br />to Dyer. <br />Selected artists will be provided instruction in how to use Adobe Aero <br />and other apps to create engaging, interactive and immersive. <br />Augmented Reality works on South Main. Here is a link to a video <br />showcasing what Adobe Aero can do: https:/Iyoutu.be/7MW2_7sNil[. <br />The first artist invited to participate in this project is Kimberly Duran. <br />Born and raised in Santa Ana, Kimberly is an accomplished muralist, <br />founding member of the Heavy Collective, and recipient of the Santa <br />Ana Investing in the Arts grant. Kimberly is already creating <br />Augmented Reality works. <br />The SMART Walk special event for which we are seeking funding will <br />take place on Saturday, June 25 from 11 am to 7pm, and will be open <br />to families and people of all ages. The booths, activities and <br />demonstrations will appeal to youth and adults and serve to inspire <br />new career and creative possibilities for all participants. <br />The SMART Walk will highlight South Main's notable creative legacy, <br />which includes being the childhood home of actor Marlon Brando, the <br />birthplace of the Righteous Brothers musical duo, the site of the <br />influential Jon's Black Derby jazz, soul and blues venue, and the <br />location of the legendary Rickenbacker musical instrument company, <br />whose guitars and basses shaped the sound of groups such as The <br />Beatles, The Bangles, The Who, The Byrds, Creedence Clearwater <br />Revival, The Jam, Rush, Yes and even Mot6rhead. <br />The SMART Walk will not only celebrate South Main's illustrious <br />cultural past, it will also serve as a platform to envision and discuss <br />South Main's future as a hub of digital arts, highlighting creative <br />businesses on South Main, including the OC Musicians Union, <br />Rickenbacker, Inc. and McLogan Silk Screen Supply Company. <br />The SMART Walk aligns with the City's South Main Street Vision Plan, <br />as well as with several of the City's Strategic Priorities (Modern <br />Facilities and Infrastructure, Economic Diversification and <br />Expansion) and Guiding Principles (Equity, Excellence and <br />Innovation). <br />Media Arts Santa Ana has a positive relationship with the South Main <br />Neighborhood Alliance, and our outreach will include all six <br />neighborhoods bordering the South Main corridor: <br />• Pacific Park <br />• Heninger Park <br />• Wilshire Square <br />
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