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fully realize our vision for an extraordinary event on South Main, <br />which will introduce Santa Ana residents to transformative and <br />lifelong creative and professional opportunities and technology - <br />based creative career pathways. <br />Since this is a new event for which we are requesting support, we <br />have not yet added it to our website. If you visit our website, <br />however, you will find substantial evidence that Media Arts has the <br />capacity to present this event. MASA has successfully presented <br />numerous public festivals, such as the OC Film Fiesta (now.in its <br />13th year), OC Dia del Nino Festival and the Philip K. Dick Science <br />Fiction Film Festival. We also have numerous years' experience <br />providing classes and workshops focusing on digital media arts <br />instruction and in utilizing Adobe Creative Cloud apes. <br />Media Arts Santa Ana has also partnered with an extensive number <br />of Santa Ana organizations, which we will invite to participate in this <br />event, such as SAUSD, OC Musicians Union, Santa Ana Digital Media <br />Center, Santa Ana College, Bowers Museum, Orange County School <br />of the Arts, Arts Orange County and the Mexican Consulate, among <br />others. The four months leading up to June 25 are sufficient time to <br />organize, promote and present the SMART Walk. <br />For this project, we will be engaging accomplished digital media <br />artists to provide classes in creating Augmented Reality works, such <br />as interactive computer art pioneer Lucia Grossberger Morales (aka <br />Cyber Chica), who was one of the first women of color hired by Apple <br />Computer. She was also the Coordinator of The Silicon Valley Festival <br />of Electronic Arts and contributed an Augmented Reality piece to an <br />exhibit at the Orange County Center for Contemporary Art in Santa <br />Ana in 2020. <br />Digital arts instruction, creation of artworks by artists and related <br />public events leading up to the SMART Walk will take place at Media <br />Arts Santa Ana's new center for media arts located at 17th and N <br />Main in Santa Ana. While SMART Walk activities will primarily take <br />place in Wards 4, 5 and 6, Media Arts Santa Ana's space is situated <br />on the border between Wards 3 and 4, and we will also promote the <br />SMART Walk, as well as events taking place at MASA's center for <br />media arts to Ward 3 residents. Thus, this project will directly serve <br />residents in four of Santa Ana's six Wards. <br />The SMART Walk is first and foremost an arts related special event. It <br />will feature booths with technology -based artists, technology <br />demonstrations, and the creation of new virtual art works on South <br />Main. While the event will also feature resource booths for <br />organizations and educational/training programs that open up new <br />career paths in technology -based arts for Santa Ana residents, the <br />SMART Walk is NOT a career fair. Providing presentation <br />opportunities, networking opportunities and pathways to careers in <br />technology -based arts are central to MASA's mission, and the <br />SMART Walk will open up a critical window to artistic and economic <br />opportunities for Santa Ana's students and residents that they have <br />