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TRAVEL SANTA ANA <br />Passion <br />Inclusiveness <br />Collaboration <br />Relevance <br />Awareness <br />Sales & Marketing Community Alignment Sustainable Organization <br />F, <br />Establish a brand for Santa Ana <br />Create an ambassador program <br />Prioritize diversity requirements of <br />b <br />Identify key audiences <br />Establish communication with key <br />Santa Ana <br />r <br />Establish a website and CRM <br />stakeholders (business, government, b. <br />Utilize data analytics and business <br />community leaders) to expand profile <br />intelligence to support economic <br />d <br />Develop a digital marketing strategy <br />of Travel Santa Ana <br />development initiatives and events <br />P <br />Identify key market segments <br />Increase resident support & <br />that drive tourism <br />f <br />Create marketing and sales collateral <br />understanding of tourism and the G. <br />Build the organization resources <br />in Spanish <br />DMO <br />Strengthen strategic alliances with <br />other DMOs within OC <br />Conduct a comprehensive visitors <br />study <br />T <br />Increase hotel visitation numbers Ambassador program launched by 4 staff by 2023 <br />Increase website traffic year over year 2024 $1.7M in revenue by 2024 <br />Increase social media traffic year over Complete visitors study by end of New data platform (CRM) in place by <br />year 2023 2023 <br />