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3.1 Sponsorship Proposal <br />Entities interested in establishing a City -sponsor relationship must submit a <br />Sponsorship Application. The Sponsorship Application shall include a scope of <br />the proposed sponsorship, including, but not limited to, the following: <br />3.1.1 Description of organization and specific target market <br />3.1.2 Summary of sponsorship proposal <br />3.1.3 Sponsorship categories and events of interests <br />3.1.4 Benefits of collaboration <br />3.2Categories of Sponsorships <br />The categories of sponsorships, listed in order of highest to lowest priority, is as <br />follows: <br />3.2.1 Primary Sponsor/ Citywide Event Program Sponsor <br />3.2.2 Title Sponsor / Interest Specific Event Sponsor <br />3.2.3 Presenting Sponsor / Single Event Sponsors <br />3.2.4 Sponsor / Event Contributor <br />3.2.5 Media Sponsor <br />3.2.6 Official Supplier <br />3.2.7 Co -Sponsor <br />4. APPLICATION EVALUATION <br />In assessing sponsorship proposals, the City will consider, as appropriate, the following <br />criteria: <br />4.1 Compatibility of prospective sponsor's products, services and marketing <br />goals with the City's mission, visions or values. <br />4.2 How proposed sponsorship supports current priorities, programs, and core <br />services of the City, as defined in the City's current budget or other <br />documents. <br />4.3 The proposed sponsorship meets a need identified by policies related to <br />provision of services and programs, the adopted City budget, or City policies. <br />In addition, the proposed sponsorship enhances current City priority <br />programs and/or core services by providing additional programming, financial <br />and/or in -kind resources, community outreach, volunteers, or other tangible <br />support at least equivalent to the City's contributions, or reduces General <br />Fund expenditures. <br />4.4 Compatibility of sponsorship marketing benefits and temporary advertising <br />with design standards or visual integrity of City facilities and/or events as <br />defined in the City's various policies and procedures relating to branding and <br />style, the City logo, Zoning Code, and any applicable provisions of the Santa <br />Ana Municipal Code. <br />4.5 Tangible and intangible benefits balanced for both the sponsor and the City. <br />4.6 The prospective sponsor is one of the following: <br />4.6.1 Incorporated 501(c)(3) nonprofit organization <br />4.6.2 California certified tax-exempt nonprofit organization <br />