2022-024 - City's Sponsorship Policy

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D. "Donation": a monetary (cash) contribution, endowment, personal property, real property, financial services, equipment, in kind goods or services, or any other asset that the City has accepted and for which the donor has not received any goods or services in return. E. "Event Contributor": contributing supplies, in -kind services, and assistance with event programming. F. "In -Kind Sponsorship": payment of a sponsorship fee in goods or services rather than cash. G. "Interest -Specific Event Sponsor": event programming for an interest - specific program category during the year. Category sponsorships are ideal for companies and organizations interested in aligning their brand with a specific or niche target market. H. "Media Sponsor": television and radio stations, print media, and outdoor advertising companies that provide cash, or more frequently, advertising time or space, in exchange for official designation of a facility, program or service. I. "Official Supplier": a company or organization that pays a premium or provides substantial economic benefit in exchange for the right to be the sole advertised provider of goods or services provided to the City. J. "Presenting Sponsor": the sponsor that has its name presented just below that of the sponsored facility, program or service. K. "Primary Sponsor": the sponsor providing the largest contribution and receiving the most prominent recognition. L. "Single Event Sponsors": a sponsor that supports one event of their choice during the year. Sponsorship benefits vary depending on event. M. "Sole Sponsor": a company or organization that has paid to be the only sponsor of a facility, program or service. N. "Sponsorship": the relationship between a sponsor and the City, in which the sponsor pays a cash or in -kind fee, in return for access to the commercial potential associated with a facility, program or service. O. "Sponsorship Fee": a payment made by a sponsor to the City.