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PHASE I. COMMUNITY OUTREACH: THE FIRST CONVERSATIONS (2015-2016) The City of Santa Ana began outreach efforts in the fall of 2015 with a kick-off meeting and one-on- one meetings with City Council. By late 2016, the City had conducted 40 meetings and engaged 485 diverse community members through various in - person workshops and public events. Community workshops were held with local service organizations, youth representatives, seniors, the business community, and neighborhood leaders. In addition to these focus groups, outreach meetings were held in each of the six City Council Wards. As part of the City's commitment to local engagement, over 162 Santa Ana youth participated in a summer outreach effort to gather feedback and encourage youth involvement in the update of the Santa Ana General Plan. Their input resulted in the creation of an easy to understand infographic, the establishment of a social media campaign utilizing a customized hashtag (#SantaAnaGeneralPlan), and a series of pop-up events throughout Santa Ana. In organizing and reviewing community comments, a number of reoccurring topics or themes were identified. These themes and related comments shared by the community are provided below. ■ Arts and Culture ■ Housing & Neighborhoods ■ Business & Economic Development ■ Human Services & Social Justice ■ Community Facilities & Programs ■ Mobility ■ Community Safety ■ Visual Character & Design ■ Health & Sustainability ■ Youth Development PHASE II. GENERAL PLAN ADVISORY GROUP: COMMUNITY DIALOGUE (2017) The General Plan Advisory Group (GPAG) was formed in 2017 with the stated goal of having a representative sample of various constituent groups help shape the update effort. The GPAG was comprised of 17 members of the public, bringing perspectives from youth, planning commissioners, business owners, community advocacy leaders, and residents. A total of 14 meetings were held over the course of ten months to review, extrapolate, and incorporate the input into the General Plan update process. The GPAG reviewed and provided feedback on 39 goals and 299 policies through small group discussions. Workshop meetings also included small group exercises to help develop the framework and outreach components of the General Plan update. The GPAG also participated in an exercise to identify areas suited for future development opportunities. In total, the GPAG assisted with refining community input to create four vision statements, five core values, and three land use maps. PHASE III. POLICY FRAMEWORK: THE VOICE OF OUR COMMUNITY (2018) After initial outreach and GPAG dialogue, the Interagency General Plan Technical Advisory Committee (GPTAC) was formed to refine draft goals, policies, and land use focus areas. The resulting draft General Plan Policy Framework was released in late 2018, including the Vision Statement, Core Values, 37 Goals, 288 Policies and five Focus Areas. The five Focus Areas (see below) represented areas that could provide new housing options, encourage a range of businesses, promote access and linkages to leisure amenities, preserve industrial land, and concentrate development along transit corridors. ■ South Main Street ■ Grand/17th Street ■ West Santa Ana Boulevard (OC Streetcar) ■ 55 Freeway/Dyer Road ■ South Bristol Street CITY OF SANTA ANA GENERAL PLAN �� .�..�•