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POLICY EP-3.1 <br />LEVERAGE HISTORIC AND CULTURAL ASSETS <br />Market the city's historic and cultural assets to increase <br />the attraction of businesses and their employees to Santa <br />Ana's places and destinations. <br />C[S— <br />POLICY EP-3.2 <br />CITY BRANDING <br />Promote Santa Ana as a "Smart City' and regional <br />leader in sustainability, equity, innovation, place making, <br />collaboration, and community pride in products made in <br />Santa Ana. <br />om© <br />1OLICY EP-3.3 <br />MITIGATE IMPACTS <br />Promote the development of sustainable and equitable <br />new land use plans that proactively reduces negative <br />impacts on existing residents and businesses. <br />H I Eq'I S <br />POLICY EP-3.4 <br />COMPLETE COMMUNITIES <br />Encourage the development of "complete communities' <br />that provide a range of housing, services, amenities, <br />and transportation options to support the retention and <br />attraction of a skilled workforce and employment base. <br />C I H Eq S <br />POLICY EP-3.5 <br />SIMPLIFYTHE PROCESS <br />Provide a streamlined development process and assist <br />businesses with permit processing. <br />Eq I Ed <br />POLICY EP-3.6 <br />RESPONSIVE TO TRENDS <br />Maintain flexible and up-to-date land use regulations <br />that are responsive to changing business trends, best <br />practices, technological advancements, and community <br />needs. <br />Eq Ed <br />POLICY EP-3.7 <br />FACILITATING INVESTMENT <br />Promote a solution -based customer focus in order to <br />facilitate additional development and investment in the <br />community. <br />Eq S rid <br />POLICY EP-3.8 <br />COMPREHENSIVE ANALYSIS OF LAND USE <br />Pursue a balance of fiscal and qualitative community <br />benefits when making land use decisions. <br />H I Eq I S <br />POLICY EP-3.9 <br />CIVIC CULTURE AND COMMUNITY SERVICE <br />Facilitate a business culture that encourages community <br />service and wellness programs for residents and <br />employees. <br />CIHIEq S Ed <br />CONTINUED ON P <br />CITY OF SANTA ANA GENERAL PLAN �� �� .�..•• <br />