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Background <br /> ................................................................................................................................................................................... <br /> • The City adopted Off-Premise Commercial Advertising <br /> ordinance in 1984 (amended in 1987) <br /> • In 2017, City Council directed staff to analyze updating <br /> the ordinance to allow digital billboards in public and <br /> private sites <br /> • In November 2018, staff discussed the item with the <br /> Economic, Development, Infrastructure, Budget & <br /> Technology (EDI BT) Committee. The committee <br /> recommended staff to proceed with crafting <br /> regulations to allow digital billboards along freeways <br /> within the City <br /> Billboard Ordinance Update <br /> 1 Planning and Building Agency <br /> June 21,2022 <br />