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c. Application Security i. Ensuring that implemented solutions are not using insecure protocols like HTTP or FTP for critical information. ii. Keeping data secure by working with applications that have SSL certificates or the selection of applications that also add their own layer of encryption to all data. iii. Working with a software suite that uses a client -pull technology and disable listening on all ports. iv. Working with companies that undergo regular security tests and audits to ensure they are following current best practices. 4. Advertising Services and Standards A. Company shall use commercially reasonable efforts to maximize the revenue generated from the Advertising Inventory. a. All ad campaigns in the Advertising Inventory must have a revenue component based on market rates. b. Company shall not use the Advertising Inventory to bonus ads to clients that are not purchasing ads in the Advertising Inventory. B. Any proposed advertising to be located on the Advertising Inventory shall not: a. Display the words "STOP", "DRIVE-IN", "DANGER", or any other word, phrase, symbol, or character which may interfere with, mislead, confuse, or direct vehicular traffic. b. Be comprised of rotating, revolving, or flashing lighting devises. c. Promote material which the City in its sole discretion deems offensive to community standards. d. Contain "off -site business identification signs" or "political advertisements." For the purpose of this Agreement, "off -site identification signs" are defined as ad panels that give specific direction to an advertiser's place of business other than the site's address. C. Company shall not accept ads or run ads in the Advertising Inventory with content that is deemed unacceptable by the City in accordance with Section 5 below. The Parties will agree to an ad approval process for advertising that Company believes may be potentially deemed in violation of the City's ad standards. D. The City shall have the right to remove advertising that contains Unacceptable Content upon request. Company shall remove any prohibited content within six (6) hours upon notice from the City. E. If there is a dispute between Company and City as to whether any such content is prohibited, Company shall remove the disputed content until the dispute is resolved. The Executive Director of Public Works will make the final determination on unacceptable advertising. In the event that an advertisement is determined to be unacceptable, Company agrees to remove said advertising within six (6) hours upon notice from the City. Page 27 of 31