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Pyramid Group International, Inc. <br />Introduction Letter <br />May 11, 2022 <br />Mr. Nabil Saba, PE <br />Executive Director <br />Public Works Agency <br />20 Civic Center Plaza M-21 <br />Santa Ana, CA 92702 <br />Mr. Saba, <br />Pyramid Group International, Inc. (Pyramid) is pleased to submit this proposal to provide <br />oversight, on behalf of the City of Santa Ana (City), and to act as liaison between the City and <br />Outfront Media LLC (OUTFRONT) during the design, permitting, construction, operation, <br />maintenance, and management of digital billboards and digital banners by OUTFRONT. <br />The scope of the proposed work also includes support in ensuring that all terms of the <br />Agreement between the City and OUTFRONT as well as all terms of the Agreement between <br />the City and Focus Media Group (FMG) are implemented as specified in the Agreements. It <br />also includes a regular review of the operational reports and financial reports submitted by <br />FMG and OUTFRONT to confirm that the City is receiving the revenue that it is entitled to <br />from both vendors and to ensure both vendors are adhering to the operating requirements <br />and standards that were agreed to in both contracts. <br />Pyramid is prepared and qualified to provide the above -described support especially when <br />considering that Pyramid managed the RFP process, under direction from City staff, <br />resulting in the selection of both vendors, FMG and Outfront. <br />Through that initial engagement, Pyramid is particularly familiar with the terms of both <br />agreements. Pyramid works seamlessly with City staff in currently providing management <br />support for these vendors. Because of this and the Pyramid staffs unique set of skills and <br />qualifications in multiple areas including, project management, engineering, architecture, <br />environmental compliance, safety compliance, accounting and finance, we believe that <br />Pyramid is best suited to support the City in the execution of these agreements. <br />The scope of services and work items for this engagement include providing oversight and <br />support throughout the implementation of the following tasks : <br />• Task 1. Installation of Digital Billboards and Digital Banners <br />