PYRAMID GROUP INTERNATIONAL, INC. (3)

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(` `'' Pyramid Group International, Inc. Scope of Services Task 1. Installation of Digital Billboards and Digital Banners Task 1.1. Site Confirmation Pyramid will oversee the evaluation by Outfront Media LLC (OUTFRONT) of the four (4) potential sites for digital billboards and the six (6) potential locations for digital banners and will liaise between the City of Santa Ana (City) and OUTFRONT for all aspects of the evaluation, including the decision to eliminate, substitute or add locations at City's own discretion. Pyramid will verify that the selected sites for digital billboards and digital banners have been prioritized based on their potential to yield the highest revenue to the City while maintaining or enhancing the public benefit. Task 1.2. Initial Study Pyramid will review the Initial Study prepared by OUTFRONT in association with the freeway digital billboards and digital banners as well as anysubsequent environmental documentation. Pyramid will advise the City on the level of environmental review required by OUTFRONT. Task 1.3. Community Outreach and Communication Plan Pyramid will oversee OUTFRONT's development of a comprehensive community outreach and communication plan for each location. Pyramid will attend the meetings (up to five (5) community meetings for each location) and will report to the City on the outcome of the meetings. Pyramid will review the outreach material prepared by OUTFRONT and will make recommendations. Also, Pyramid will verify that OUTFRONT has provided all necessary equipment and technologyto conduct the meetings at the neighborhood association locations or at various field locations. Pyramid will work closely with OUTFRONT to ensure that all issues and concerns expressed by the community are addressed to the satisfaction of the community and the City. Pyramid will also ensure that all questions and concerns raised at the meetings as well as the resolutions are documented by OUTFRONT and communicated to the City. Task 1.4. Adherence to Requirements Pyramid will verify that OUTFRONT is adhering to all requirements per the terms of the Agreement between the City and OUTFRONT and will report any issue to the City as soon as it becomes known. The applicable requirements that Pyramid will monitor include, but are not limited to, the following: 1. Specifications a. Use, by OUTFRONT, of the current best available digital -billboard and digital banner technologies, b. Adherence to all design, construction and operation requirements, c. Maintenance, repair, and upgrade of the digital billboards and digital banners as needed to provide the best available digital -billboard technologies, and d. Compliance with the City's off -premises commercial advertising signs ordinance.