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the customary maintenance, use, or repair of certain lawfully erected <br />nonconforming billboards, except through a relocation agreement. <br />F. Business and Professions Code Section 5412 specifically empowers a city to <br />enter into relocation agreements on whatever terms are agreeable to an <br />outdoor advertising display owner and such city as a means of eliminating the <br />need to pay compensation for their removal. <br />G. Construction of new billboards is prohibited along highways designated as <br />landscaped freeways with certain exceptions, including the construction of <br />relocated billboards pursuant to Business and Professions Code Sections <br />5440 through 5443.5 or the construction of new billboards along portions of <br />landscaped freeways that have been declassified. <br />H. Business and Professions Code Section 5412 further empowers a city to <br />adopt ordinances or resolutions providing for the relocation of billboards. <br />I. Technology has also allowed for the modernization of advertising medium by <br />way of the creation of digital or electronic messaging, which have been <br />utilized by advertising companies throughout the nation. <br />J. The City recognizes that billboards are a valuable advertising tool, but without <br />proper design, placement, and maintenance, they may unduly distract, create <br />traffic hazards and negative visual, lighting, and glare impacts. <br />K. Permitting the construction of new billboards along portions of the City that <br />are not adjacent to landscaped freeways and the relocation or reconstruction <br />of existing billboards to more appropriate locations within the City with <br />upgraded technology provides a greater opportunity for businesses to <br />advertise to larger audiences, promote economic growth in the City and the <br />region, and provide for additional public service announcements. <br />L. Allowing the removal of existing billboards also allows the City to direct the <br />placement of new billboards with digital technologies into areas that are more <br />aesthetically appropriate, thereby creating fewer visual and glare impacts for <br />the City's residents. <br />M. Adoption of this Ordinance is compatible with the SAMC and promotes the <br />public health, safety, and welfare of the citizens of the City. <br />N. The Planning Commission held a duly -noticed public hearing on April 25, <br />2022 to consider this Ordinance, where all interested persons were given an <br />opportunity to be heard. The Planning Commission recommended approval <br />of the ordinance to the City Council, subject to modifications to Section 41- <br />1113 of this Ordinance and the draft Operating Agreement template to <br />provide for minimum local hiring requirements when considering billboard <br />reduction alternatives as per Section 1 of the draft Operating Agreement. <br />Ordinance No. NS-3023 <br />Page 2 of 15 <br />