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Exhibit A <br />Merritt Studio <br />Merritt Studio 1140 Cerritos Drive <br />949-370-3824 Fullerton, California <br />92835 <br />United States <br />Prepared For <br />Cindi Sangenito <br />The City of Santa Ana <br />20 Civic Center Plaza <br />Santa Ana <br />92701 <br />United States <br />Overview <br />Proposal Date Proposal Number <br />07/08/2022 0000060 <br />To design and layout, The City of Santa Ana's City Activity Guide for print and digital. <br />Scope of Work <br />A - Research and Exploration <br />• Determine the existing look and feel for the City of Santa Ana <br />• Visualize the essence of the city through vibrant typography, colors, photography, and illustration <br />• Heighten the awareness of the city's amenities and draw attention to the arts and cultures <br />• Define the visual language that captures the attention of the diverse neighborhoods and communities <br />• Define photography standards <br />B - Design and Layout <br />• Design a robust system that is Flexible for various content <br />• Focus on legible and contemporary typography that reads well across multiple generations of readers <br />• Refine and select a color palette that is fresh, vibrant, and inviting <br />• Assist with defining an outline and designing templates that allow for the guide to have continuity <br />among subsequent issues <br />Timeline <br />Define outline/table of contents Merritt Studio and City of Santa Ana: 1-2 week(s) <br />Design, layout, and create templates for the City Guide: 3 weeks (can happen before content is received) <br />Phasel- <br />Kick-off meetings, Discovery, Research <br />Merritt Studio Design and Layout Templates <br />Phase II - <br />Merritt Studio receives content <br />