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17. PROFESSIONAL LICENSES Sponsor shall, throughout the term of this Agreement, maintain all necessary licenses, permits, approvals, waivers, and exemptions necessary hereunder and required by the laws and regulations of the United States, the State of California, the City of Santa Ana and all other governmental agencies. Sponsor shalt notify the City immediately and in writing of its inability to obtain or maintain such permits, licenses, approvals, waivers, and exemptions. Said inability shall be cause for termination of this Agreement. 18. PERSONAL BENEFIT TO CITY OFFICERS AND EMPLOYEES IS PROUBITED Sponsor must not confer a personal benefit, directly or indirectly, to any individual City officer or employee. 19, NO ENDORSEMENT Sponsorship shall not be deemed to constitute an endorsement by City of Sponsor, its services, products, officials, board members, or owners. 20. LIMITATIONS C. Editorial Control: City retains the right to exercise full editorial control over the placement, content, appearance, wording, and design of sponsorship materials and messages. d. No Use of City Logo or Seal: This sponsorship agreement does not allow for the use of the City's seal or logo by sponsor. e. Content: Sponsorship signage, materials, advertising, handouts, etc„ provided by sponsor pursuant to this agreement shall not contain the following: (1) Obscenity; (2) Pornography; (3) Fighting words; (4) Fraudulent material; (5) Defamatory, libelous, or slanderous material; (6) Promotion of illegal drugs, tobacco products, gambling, or adult entertainment; (7) Political campaign speech, speech that supports or opposes a ballot measure or initiative, speech that supports or opposes any person running for political office. 21. MISCELLANEOUS PROVISIONS a. Each undersigned represents and warrants that its signature below 485200