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Obnfe!Jotvsfe;!Ivjuu.\[pmmbst-!Jod/ <br />discretion,investigateanyoffenseandsettle <br />useanother's"advertisingidea"inyour <br />anyclaimor"suit"thatmayresult.But: <br />"advertisement". <br />(1)Theamountwewillpayfordamagesis <br />g.QualityOrPerformanceOfGoodsÎ <br />limitedasdescribedinSection III ÎLimits <br />FailureToConformToStatements <br />OfInsurance;and <br />"Personalandadvertisinginjury"arisingoutof <br />(2)Ourrightanddutytodefendendwhenwe <br />thefailureofgoods,productsorservicesto <br />haveuseduptheapplicablelimitof <br />conformwithanystatementofqualityor <br />insuranceinthepaymentofjudgmentsor <br />performancemadeinyour"advertisement". <br />settlementsunderCoverages A or B or <br />h.WrongDescriptionOfPrices <br />medicalexpensesunderCoverage C. <br />"Personalandadvertisinginjury"arisingoutof <br />Nootherobligationorliabilitytopaysumsor <br />thewrongdescriptionofthepriceofgoods, <br />performactsorservicesiscoveredunless <br />productsorservices. <br />explicitlyprovidedforunderSupplementary <br />i.InfringementOfIntellectualProperty <br />PaymentsÎCoverages A and B. <br />Rights <br />b.Thisinsuranceappliesto"personaland <br />(1)"Personalandadvertisinginjury"arising <br />advertisinginjury"causedbyanoffense <br />outofanyactualorallegedinfringement <br />arisingoutofyourbusinessbutonlyifthe <br />orviolationofanyintellectualproperty <br />offensewascommittedinthe"coverage <br />rightssuchascopyright,patent, <br />territory"duringthepolicyperiod. <br />trademark,tradename,tradesecret,trade <br />2.Exclusions <br />dress,servicemarkorotherdesignation <br />Thisinsurancedoesnotapplyto: <br />oforiginorauthenticity;or <br />a.KnowingViolationOfRightsOfAnother <br />(2)Anyinjuryordamageallegedinanyclam <br />or"suit"thatalsoallegesaninfringement <br />"Personalandadvertisinginjury"arisingoutof <br />orviolationofanyintellectualproperty <br />anoffensecommittedby,atthedirectionor <br />right,whethersuchallegationof <br />withtheconsentoracquiescenceofthe <br />infringementorviolationismadebyyouor <br />insuredwiththeexpectationofinflicting <br />byanyotherpartyinvolvedintheclaimor <br />"personalandadvertisinginjury". <br />"suit",regardlessofwhetherthis <br />b.MaterialPublishedWithKnowledgeOf <br />insurancewouldotherwiseapply. <br />Falsity <br />However,thisexclusiondoesnotapplyifthe <br />"Personalandadvertisinginjury"arisingoutof <br />onlyallegationintheclaimor"suit"involving <br />oral,writtenorelectronicpublication,inany <br />anyintellectualpropertyrightislimitedto: <br />manner,ofmaterial,ifdonebyoratthe <br />(1)Infringement,inyour"advertisement",of: <br />directionoftheinsuredwithknowledgeofits <br />falsity.(a)Copyright; <br />c.MaterialPublishedPriorToPolicyPeriod <br />(b)Slogan;or <br />"Personalandadvertisinginjury"arisingoutof(c)Titleofanyliteraryorartisticwork;or <br />oral,writtenorelectronicpublication,inany <br />(2)Copying,inyour"advertisement",a <br />manner,ofmaterialwhosefirstpublication <br />personÓsororganizationÓs"advertising <br />tookplacebeforethebeginningofthepolicy <br />idea"orstyleof"advertisement". <br />period. <br />j.InsuredsInMediaAndInternetType <br />d.CriminalActs <br />Businesses <br />"Personalandadvertisinginjury"arisingoutof <br />"Personalandadvertisinginjury"committed <br />acriminalactcommittedbyoratthedirection <br />byaninsuredwhosebusinessis: <br />oftheinsured. <br />(1)Advertising,broadcasting,publishingor <br />e.ContractualLiability <br />telecasting; <br />"Personalandadvertisinginjury"forwhichthe <br />(2)Designingordeterminingcontentofweb <br />insuredhasassumedliabilityinacontractor <br />sitesforothers;or <br />agreement.Thisexclusiondoesnotapplyto <br />(3)AnInternetsearch,access,contentor <br />liabilityfordamagesthattheinsuredwould <br />serviceprovider. <br />haveintheabsenceofthecontractor <br />However,thisexclusiondoesnotapplyto <br />agreement. <br />Paragraphs a.,b.and c.ofthedefinitionof <br />f.BreachOfContract <br />"personalandadvertisinginjury"underthe <br />"Personalandadvertisinginjury"arisingoutofa <br />DefinitionsSection. <br />breachofcontract,exceptanimpliedcontractto <br />HG00010916Page7of21 <br /> <br />