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Objective: <br />Update, manage, host and maintain the ReadyOC website and provide <br />recommendations for updates to improve the user experience and functionality. <br />Task Description: <br />Provide routine updates of the ReadyOC website including content, imagery and <br />navigation. <br />Responsibilities: <br />Comm LAB shall: <br />a. Update the ReadyOC website with any additions/changes provided by the Santa <br />Ana Project Manager <br />b. Ensure all hosting, server, maintenance, and updates are maintained. <br />Santa Ana shall: <br />a. Provide any edits and/or additions for the ROC website <br />b. Approve any update and/or additions to the ROC website. <br />Completion Criteria: <br />This task will be implemented throughout the performance period and when the Santa <br />Ana Project Manager signs the task completion letter. Completion is planned to occur <br />by May 2023. <br />TASK 3: SOCIAL MEDIA CONTENT DEVELOPMENT/MANAGEMENT <br />Objective: Develop consistent social media content based on messaging strategies for <br />ReadyOC objectives and micro -campaigns. The content will be focused on increasing <br />users' post engagements and website traffic. <br />Task Description: Develop contemporary and engaging social media content in <br />various formats including graphics, memes, surveys, video, gifs, etc. This content will be <br />used for both the ReadyOC's social media timeline calendar, as well as social media <br />advertising. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a 6-week social media calendar with draft respective imagery for <br />Santa Ana Project Manager approval <br />b. The calendar will include: social media platforms, date of publication, copy for <br />social media post, graphic, links, hashtags <br />c. Schedule 6-week social media calendar meetings to review social media <br />calendar when needed <br />d. Implement any updates and/or edits to the social media calendar <br />e. Post time -sensitive content at the direction of the Santa Ana Project Manager <br />