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used for both the ReadyOC social media timeline calendar, as well as social media <br />advertising. <br />a. Develop Social Media Calendar <br />b. Post time -sensitive information on social media channels <br />c. Keep Social Media Channels Updated <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a 6-week social media calendar with draft respective imagery for Santa <br />Ana Project Manager approval <br />b. The calendar will include: social media platforms, date of publication, copy for <br />social media post, graphic, links, hashtags <br />c. Schedule 6-week social media calendar meetings to review social media <br />calendar when needed <br />d. Implement any updates and/or edits to the social media calendar <br />e. Post time -sensitive content at the direction of the Santa Ana Project Manager <br />f. Provide 6-week social media KPI reports on post engagement, traffic and trends. <br />Santa Ana shall: <br />a. Provide feedback and input for social media calendar <br />b. Attend 6-week social media calendar meetings when needed <br />c. Provide any time -sensitive social media messaging to staff when appropriate <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2023. <br />TASK 4• READYOC SOCIAL MEDIA ADVERTISING (BUDGET) <br />Objective: Deploy social media advertising within the project budget to promote <br />ReadyOC's overall objectives and micro -campaigns when relevant. <br />Task Description: Deploy the digital advertising strategy and budget to boost ROC's <br />social media channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content <br />b. Develop social media advertisements <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute digital advertising with allocated funds <br />b. Execute routine advertising programming and monitor results <br />c. Provide KPI reports at the end of each task monitoring success and opportunities <br />Santa Ana shall: <br />12 <br />