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a. Boost social media timeline content <br />b. Develop social media advertisements <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute digital advertising with allocated funds <br />b. Execute routine advertising programming and monitor results <br />c. Provide KPI reports at the end of each task monitoring success and opportunities <br />Santa Ana shall: <br />a. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2023. <br />TASK 5: MICRO CAMPAIGN: READY TO REACT <br />Objective: Develop a comprehensive plan to promote ReadyOC's micro -campaign <br />"Ready to React" and increase awareness of emergency preparedness tactics and tools <br />among citizens. Especially important to know what to do before first responders arrive <br />on the scene. <br />Task Description: Create, establish and implement a plan to promote ROC's <br />emergency preparedness micro -camp, Ready to React. The plan will include outreach <br />channels, partnerships, procedures, proposed activities, communications and <br />schedule. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop the micro campaign plan, identify partners, outreach channels, activities, <br />promotional materials, schedule and budget. <br />b. Present micro campaign plan timeline for the approval of Santa Ana Project <br />Manager , <br />c. Begin to execute micro -campaign tasks in accordance with the approved plan. <br />Santa Ana shall: <br />a. Approve micro campaign plan for execution and provide input. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask noted <br />below. <br />15 <br />